NoMad, Like Nowhere Else on Earth
The world’s wanderers are drawn to NoMad… and not just because of its evocative name.
The elegant NoMad neighborhood in NYC that The Fifth Avenue Hotel calls home couldn’t be more central: The area “NOrth of MADison Square Park” is just below Midtown Manhattan, within walking distance of Chelsea, the Flatiron District, and Greenwich Village—and within easy reach of the rest of Manhattan as well as Brooklyn and Queens. But the treasures held within our own storied blocks are enchanting on their own.
A Gracious Pedigree
NYC’s NoMad neighborhood has been at the center of the city’s social and cultural map since the Gilded Age. The spirit of that era—including tales of our property’s first notable resident, legendary hostess Charlotte Goodridge—still resonates in the stately limestone and marble architecture that graces our streets, Among these magnificently restored late 19th- and early-20th century buildings, a lively sense of curiosity and exploration animates our daily lives.
Guests of The Fifth are perfectly positioned to sample the sensory delights that comprise NoMad’s singular terroir: The elegance of Madison Square Park, the Proustian fragrances of the Flower Market, the echoes of Irving Berlin from Tin Pan Alley (known as “the birthplace of American popular music”). And they’re poised to discover some of the world’s most visionary art, design, cuisine, and shopping—right at our doorstep.
Local Milestones
The iconic Flatiron Building is a familiar sight to help visitors orient themselves within the NoMad neighborhood in NYC, but the area is full of other landmarks, both historic and new.
Just across from The Fifth, on the southwest corner of Fifth Avenue and 28th Street, sits one of only about 100 cast iron lamp posts known to still exist in New York City. Legend has it that a quick pilgrimage to this post augurs good things for the visitor’s New York adventures.
The colorful mural presiding over Fifth Avenue and 27th Street is The Gilded Lady, street artist Tristan Eaton’s homage to our neighborhood’s rich history. Along with other references, the work contains the face of Evelyn Nesbit, a model and actress whose long affair with Stanford White resulted in the architect’s murder and “The Trial of the Century.”
Where Artists and Designers Flock
The home of the world’s first modern art exhibition (held in 1913 at the 69th Regiment Armory on 25th St. & Lexington Avenue), NoMad has long been HQ for art galleries, architectural firms, furniture and textile showrooms, and interior design studios. In recent years, the neighborhood has evolved into one of the world’s preeminent design districts.
Creatives from every corner make pilgrimages to Fotografiska to experience thought-provoking photo exhibitions that evoke the vibe of a private party in an artist’s loft. Currently, our Follow Us to Fotografiska offer includes admission for two to the museum and drinks for two at The Portrait Bar.
For graphic design lovers and bibliophiles, The Center for Book Arts offers exhibitions, interactive workshops, and archives to peruse. And for interiors addicts, Madison Avenue, lined with stunning showrooms from the likes of B&B Italia, Liaigre, Minotti, and Moroso, is retail nirvana.
Finally, just a few blocks west, Chelsea’s galleries—among them Paula Cooper, Gagosian, Lisson, Lehmann Maupin, and so many others—are a siren’s song for art connoisseurs.
Gastronomic Heights
The NoMad neighborhood in NYC has a vibrant restaurant and bar scene that’s a hub for Michelin-starred and James Beard Award–winning chefs—including Andrew Carmellini, at the helm of The Fifth’s own Café Carmellini. The neighborhood’s hot spots include Cote and Atomix, both destinations for haute Korean (our Clefs d’Or concierge team can help score reservations); elevated Lebanese fare at ilili; cult handrolls at KazuNori; and eclectic French-Viennese cuisine at Koloman. For a sweet treat, our neighbors at Venchi bring their gelato expertise from Turin. NoMad’s iconic flagships of Eataly and Shake Shack are just minutes away.
Destination Shopping
Our namesake street is synonymous with an elevated shopping experience, whether uptown at Tiffany and Co. and Bergdorf Goodman, or right here in NoMad. Shoppers can browse the fashion, design, and architecture tomes at Rizzoli, curate a gift registry at Jung Lee, find limited-edition art and gifts while giving back at Maison 10, and discover antiques and vintage treasures at the Chelsea Flea and Showplace. Top off your stay with a souvenir from JJ Hat Center, New York’s oldest hat shop and a NoMad original.
